History

  • 2013
  • The idea is born

    Ezra and Sebastian begin discussing the need for transparency in Ezra's tree planting project in Meru West, Tanzania.

  • 2015
  • Greenstand is founded

    Greenstand officially receieves 501(c)3 nonprofit status from the U.S. Internal Revenue Service.

  • 2016
  • First trees are tracked

    Over 4,000 trees were tracked by the end of 2016.

  • 2017
  • First planter payments

    Greenstand pays its first planters for growing trees!

  • Treetracker app reaches 100 users

    By the end of 2017, over 100 users had downloaded the Treetracker app for Android.

  • 2018
  • 50,000 trees tracked

    Throughout 2018, Greenstand verified more than 50,000 growing trees!

  • 2019
  • Android v1.2.5 released

    Greenstand released Treetracker version 1.2.5! The new update included huge improvements in app functionality, stability, and speed.

  • Greenstand presents at the Bonn Challenge

    Andrew presented the Treetracker to the Global Landscape Forum in Bonn, Germany and received positive feedback.

  • The San Francisco meeting

    On May 3, 2019, Greenstand's core contributors finally met up in person! As a fully remote community of contributors, this is an incredibly rare event. Over the long weekend, the Greenstand team worked to develop our strategy, vision, and mission.

  • 100,000 trees tracked

    In June 2019, Greenstand reached 100,000 trees tracked with the Treetracker!

  • 200,000 trees tracked

    On November 19, 2019 Greenstand tracked its 200,000th tree! This is a 100% increase in just 5 months. Check out our Web Map to see more trees!

  • 2020
  • Our token-trading API is born

    In January 2020, the Greenstand team released our first token-trading API within the Treetracker app. This gives app users the ability to trade impact tokens from one digital wallet to another.

  • Fairtree is founded & our partnership is formed

    Fairtree focuses on developing and implementing a direct link to the planter without the need for complicated planting organizational management. This model helps designate appropriate compensation rates for trees of different ecological values as part of the pay-to-grow model that Greenstand utilizes.

  • Greenstand inducted into the Conservation Finance Alliance Incubator

    In April 2020, Greenstand was chosen to participate in the Conservation Finance Alliance Incubator. Our Executive team met with our assigned mentor, David Meyers, bi-weekly throughout the year to accelerate production of the digital tree wallet mechanism, now known as the Impact Wallet, and other core concepts. Watch our webinar showcasing advancements made with CFA’s support here!

  • $80k Monday

    On June 22nd, Greenstand was notified as recipients of two separate grants, one from Comcast’s Innovation Fund and one from The Nature Conservancy and World Resources Institute's Reforestation Accelerator program, which added up to $80,000 USD!

  • The Treetracker app reaches 1,000 planters!

    In the summer of 2020, the Treetracker reached more than a quarter million captures &  achieved over 1,000 unique registered planters!

  • #FreetownTheTreeTown

    Greenstand onboards the #FreetownTheTreeTown initiative, a joint effort between the World Bank and the city government of Freetown, Sierra Leone. 

  • Greenstand's mission statement is revised

    Greenstand’s updated mission is to create a global, open-source marketplace to digitally track and compensate farmers for growing individually managed trees to support reforestation and alleviate poverty.

  • Greenstand selected for Trillion Trees Challenge Innovator Cohort

    In August, Greenstand joined the World Economic Forum's UpLink platform, which hosts global challenges to solve some of the world's most pressing issues as a part of the UN Decade on Ecosystem Restoration. We presented the Treetracker as part of the Trillion Trees Challenge, became finalists, and earned our spot in the Trillion Trees Challenge Innovator Cohort. Check out WEF's video about the Treetracker here!

  • First annual report is published

    In September 2020, Greenstand publishes its 2019 Annual Report, which also summarized milestones from 2017 and 2018.

  • Greenstand partners with Open Map Development Tanzania

    OMDTZ organizes industrial placement in Morogoro, Tanzania around the topic of GIS mapping and the Treetracker app is now one of those tools!

  • Greenstand Growth is launched

    In November 2020, Greenstand launched its first email newsletter, Greenstand Growth. This newsletter provides Treetracker and industry updates, shares volunteer and funding opportunities, showcases events, and generally seeks to engage our networks with restoration efforts each month. If you’re not already receiving our newsletter, sign up here!

  • 500,000 trees tracked

    In December 2020, Greenstand reached 500,000 trees tracked. Next stop: 1 million trees!

  • 2021
  • Greenstand welcomes additions to the Board of Directors!

    In the spring of 2021, we were lucky enough to onboard two new board members: Dr. Tuyeni H. Mwampamba of the National Autonomous University of Mexico's Institute for Ecosystems and Sustainability Research, and David Meyers, Executive Director of the Conservation Finance Alliance. In addition, our existing board member, Steve Ball, now serves as the Chairman of our Board of Directors. Meet the rest of our board here.

  • 750,000 trees tracked

    In February of 2021, Greenstand’s Treetracker reached ¾ of a million trees in the database!

  • Greenstand becomes a Supporting Partner of the UN Decade on Ecosystem Restoration

    Greenstand is honored to be accepted as a partner of this exciting UN initiative over the next 10 critical years for our planet!

  • Wallet API goes into production

    On March 20th, we had a Token Wallet party for Greenstanders to inaugurate and test the new Impact Wallet API. About 30 contributors came to this virtual event and received Impact Tokens as a gift for their contributions to the project.

  • Major technical advances for the platform are made

    In March 2021, our Web Map moved over to Leaflet tile server as a more performant solution. Soon after, our team released Version 1.6.2 of our Admin Panel, which included advanced organizational filters, selfie allocation, tree species management and other features that are vital to improving the Treetracker experience.